With the Matomo Discovery course, get to grips with this renowned open source web analytics platform. The goal: to allow you to track and measure your online actions.
Knowing which version of Matomo to choose, how to integrate the tracking code on your website or intranet, understanding its interface to extract the relevant data for your business… These are all elements to discover to improve your website and make the most of Matomo Analytics. This training also covers advanced features such as the tag manager and prepares you for the implementation of more advanced tracking.
No problem, we can consider a training session on one day to make you discover the functionalities of Matomo:
Absolutely, depending on your Matomo configuration and your needs, we will deal with these points in a practical way in order to answer your questions and real situations.
These elements and others (Matomo, Google Ads, Bing Ads, Google Search Console or Webmaster Tools) are obviously discussed during the training, their integration with Matomo being specific and essential.
The goal of this Matomo Discovery training is to make you autonomous in the use of Matomo Analytics as soon as possible. Whether you have marketing/communication or web development skills. We cover the key points of Matomo from a theoretical and practical point of view, creating bridges between Matomo and Google Analytics Universal Analytics or GA4 if you already have some knowledge of these tools. We carry out a preliminary interview and a pre-assessment questionnaire before the training to make sure of your level. Above all, we deal with your concrete problems and try to solve them during the training (which is more like consulting + training). Finally, the learners are evaluated at the end of the period and we review together the necessary elements. More advanced points (Matomo Tag Manager for example) are also addressed to allow you to go further in the future.
You wish to carry out an individual training or a team training, send me a message so that we make the point on your precise needs and adapt the training.